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Let's delve a little into a question that perhaps very few entrepreneurs or business owners ask themselves: What type of advertising platform should I use for my company? Which one is the best? Which one has more reach and better results? ....
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Google was founded on September 4, 1998, which means that in 2024 it would have been on the market for 26 years and since its inception it has been a platform with a specific purpose. to be the search engine with the most data in the world. In October 2000, Google launched its advertising program called "AdWords". This program allowed companies to create ads and display them in Google search results, as well as on other partner websites through the Google Display Network. . Since then, Google Ads has evolved significantly and become one of the leading online advertising platforms used by businesses around the world to promote their products and services.
For its part, Facebook was founded on February 4, 2004. Therefore, in the year 2024, Facebook would have been on the market for 20 years, its objectives began to be a platform designed for students in whom they could socialize with each other. Facebook began offering advertising to businesses in 2007. Initially, businesses could create free fan pages, but in 2007 Facebook launched its advertising platform called "Facebook Ads", which allowed businesses to create ads targeting specific users based on their profile. demographic, interests and behavior on the platform. Since then, the Facebook ads platform has evolved considerably, offering a wide range of targeting options, ad formats, and analytics tools to help businesses reach their target audience and measure the performance of their advertising campaigns.
Facebook has around 2.8 billion monthly active users worldwide compared to Google where its daily active searches amount to 6 billion.
We can consider relevant aspects in Google services that in our perspective give it a significant advantage "In a General field", since it will also depend a lot on the type of business being managed, these would be the following:
Search intent: Google ads are shown to users who are actively searching for products or services related to what advertisers offer. This means that users have a clear intention to make a purchase or search for relevant information at that moment, which can increase the likelihood of conversion.
Search Reach: Google is the most used search engine globally, which means that ads have the ability to reach a wide audience at different stages of the sales funnel.
Varied Ad Formats: Google offers a variety of ad formats, including text ads, display ads, shopping ads, video ads, and app ads, allowing advertisers to better fit their needs and audience.
Precise Targeting: Google Ads allows advertisers to segment their audience based on criteria such as keywords, geographic location, interests, browsing behavior, and more. This can help you reach highly relevant users to improve ad effectiveness.
Detailed Results Measurement: Google offers advanced analytics tools, such as Google Analytics and conversion tracking, that provide detailed information on ad performance, including return on investment (ROI), conversions, and other key metrics.
However as we mentioned above, it is important to note that ads on Instagram and Facebook also have their own advantages, such as access to a large active user base, advanced targeting options, and visually appealing ad formats. Choosing between Google, Instagram and Facebook for advertising will depend on each company's specific marketing objectives and target audience. In many cases, a strategy that combines multiple platforms may be the most effective in achieving marketing objectives.
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